You go into a high end clothing store on Rodeo Drive in Los Angeles and see a Ralph Lauren designed dress priced $700,00. You go into a WalMart store in say Housyon and purchase a similar dress priced $13.00. Do the math. What you are buying is a famous designer's name. Most of those designer gowns, dresses and accessories aren't all that much better than what you find in A WalMart or the local Goodwill Store. Most Americans cannot buy a Ralph Lauren outfit. Most don't want one either truth be told.